The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Category
-
Category
Select Category
- Select Category
- Consumer - Advertising
- Consumer - Advertising - Campaign
- Consumer - Advertising - Single
- Consumer - Advertising on Mobile Devices
- Consumer - Ambient / Environmental
- Consumer - Ambient Media (Indoor & Outdoor)
- Consumer - Applications & Sites
- Consumer - Architecture
- Consumer - Brand Identity
- Consumer - Brand or Product Integration into Storyline
- Consumer - Branded Podcast
- Consumer - Branded Social Campaign
- Consumer - Branded Social Post
- Consumer - Brands, Products & Services
- Consumer - Broadcast & Film
- Consumer - Broadcast & Moving Image
- Consumer - Cinema Advertising
- Consumer - Collateral
- Consumer - Collateral Design
- Consumer - Corporate Communications
- Consumer - Cross-Channel
- Consumer - Data Visualization
- Consumer - Digital
- Consumer - Digital Product
- Consumer - Environmental / Immersive Design
- Consumer - Experiential Advertising
- Consumer - Gaming & Mobile
- Consumer - Immersive
- Consumer - Integrated Branding
- Consumer - Integrated Digital & Physical Products
- Consumer - Magazine
- Consumer - Mobile
- Consumer - Music
- Consumer - Newspaper
- Consumer - Online
- Consumer - Online Films & Video
- Consumer - Other Branded Content
- Consumer - Package Design
- Consumer - Physical Product
- Consumer - Print
- Consumer - Publication Design
- Consumer - Self-Promotion - Single or Series
- Consumer - Small Space Print - Campaign
- Consumer - Small Space Print - Single
- Consumer - Social Media Page by a Brand
- Consumer - Television
- Consumer - Trade
- Consumer - Use of Technology
- Consumer - Web
- Consumer - Websites
- Craft - Animation
- Craft - Animation - Single or Series
- Craft - Animation / Motion Graphics
- Craft - App Design
- Craft - Art Direction
- Craft - Brand Voice
- Craft - Cinematography
- Craft - Data Visualization
- Craft - Direction
- Craft - Editing
- Craft - Illustration - Single or Series
- Craft - Information Architecture
- Craft - Interface Design
- Craft - Music / Sound
- Craft - Photography - Single or Series
- Craft - Printing & Paper Craft - Single or Series
- Craft - Printing / Production
- Craft - Response / Real-Time Activity
- Craft - Sound Design
- Craft - Typography - Single or Series
- Craft - Use of Technology
- Craft - Website Design
- Craft - Writing
- CSR - Advertising
- CSR - Advertising on Mobile Devices
- CSR - Ambient (Indoor & Outdoor)
- CSR - Ambient / Environmental
- CSR - Applications & Sites
- CSR - Architecture
- CSR - Branded Gaming & Mobile
- CSR - Branded Online
- CSR - Branded Social Campaign
- CSR - Branded Social Post
- CSR - Brands, Products & Services
- CSR - Broadcast & Moving Image
- CSR - Cinema Advertising
- CSR - Collateral
- CSR - Collateral Design - Single or Series
- CSR - Corporate Communications
- CSR - Data Visualization
- CSR - Digital (Websites, Mobile, Social Media)
- CSR - Digital Publications
- CSR - Environmental / Immersive Design
- CSR - Experiential Advertising
- CSR - Immersive
- CSR - Integrated Branding
- CSR - Mobile
- CSR - Music
- CSR - Online Films & Video
- CSR - Other Branded Content
- CSR - Physical / Digital
- CSR - Print
- CSR - Public Awareness - Campaign
- CSR - Publications
- CSR - Television
- CSR - Use of Technology
- CSR - Web
- CSR - Websites
- Innovation - Advertising
- Innovation - Ambient (Indoor & Outdoor)
- Innovation - Brand Identity (New or Rebrand)
- Innovation - Brand Transformation
- Innovation - Collateral Design
- Innovation - Data Visualization
- Innovation - Environmental / Immersive Design
- Innovation - Experimental / Internal Projects / R&D
- Innovation - Innovation in Branded Entertainment
- Innovation - Innovation in Direct Marketing
- Innovation - Innovation in Film
- Innovation - Innovation in Mobile
- Innovation - Innovation in Public Relations
- Innovation - Innovation in Radio
- Innovation - Innovation in Social Media
- Innovation - Mobile
- Innovation - Package Design
- Innovation - Print
- Innovation - Publication Design
- Innovation - Use of Technology
- Innovation - Web
- Innovation - Websites
- Non-Profit - Advertising
- Non-Profit - Advertising on Mobile Devices
- Non-Profit - Ambient (Indoor & Outdoor)
- Non-Profit - Ambient / Environmental
- Non-Profit - Applications & Sites
- Non-Profit - Architecture
- Non-Profit - Brand Identity (New or Rebrand) - Single or Series
- Non-Profit - Branded Social Campaign
- Non-Profit - Branded Social Post
- Non-Profit - Brands, Products & Services
- Non-Profit - Broadcast & Moving Image
- Non-Profit - Cinema Advertising
- Non-Profit - Collateral
- Non-Profit - Collateral Design - Single or Series
- Non-Profit - Cross-Channel
- Non-Profit - Digital (Websites, Mobile, Social Media)
- Non-Profit - Environmental / Immersive Design
- Non-Profit - Experiential Advertising
- Non-Profit - Integrated Branding
- Non-Profit - Mobile
- Non-Profit - Online Films & Video
- Non-Profit - Physical / Digital
- Non-Profit - Print
- Non-Profit - Public Affairs / Politics / Lobbying
- Non-Profit - Public Awareness - Campaign
- Non-Profit - Public Awareness - Single
- Non-Profit - Publications
- Non-Profit - Social Media Page by an Organization
- Non-Profit - Television
- Non-Profit - Use of Technology
- Non-Profit - Web
- Non-Profit - Websites
- Penta Pencil
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Donate The Hate - The Involuntary Online Donation
Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin
Client: ZDK - Gesellschaft Demokratische Kultur Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Applications & Sites / Social Networks / Community
Talk, Read, Sing
Agency: Goodby Silverstein & Partners / San Francisco
Client: Bay Area Council Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Musashino Art University 2016
Agency: Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo
Client: Musashino Art University Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo Category: Innovation - Publication Design / Publication Design
0% Alcohol
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brasil Kirin Category: Consumer - Magazine / Full Page or Spread - Campaign
Own Your Weekend. Or Someone Else Will.
Agency: BBH / London + Outsider / London + MPC / London + Factory / London
Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Campaign
We Don't Make Sausage. We Make Family. And Sausage.
Agency: Droga5 / New York
Client: Johnsonville Category: Consumer - Television / 30 Second - Campaign
Yard Sale
Agency: Deutsch / New York + Dummy Films / Venice
Client: Sherwin Williams Category: Consumer - Television / Commercials of Varying Length - Campaign
Trip Book Smiles
Agency: FCB BRASIL / SAO PAULO
Client: Smiles Category: Consumer - Other Branded Content / Custom Content
The man who died the most
Agency: DDB / Paris + Wanda / Paris + THE / Paris
Client: Agence de la Biomedecine - Organ donation Category: Craft - Direction / Direction
We Are Greater Than I
Agency: Stink / London + Stink / Los Angeles + 72andSunny / Amsterdam
Client: Samsung Category: Craft - Direction / Direction
Coco de Mer - X
Agency: TBWA\ / London + Rankin Film Productions / London
Client: Coco de Mer Category: Craft - Direction / Direction
Becoming Beckham
Agency: adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London
Client: H&M Category: Consumer - Online / Long Form Videos
Flypaper
Agency: FCB / Chicago
Client: Boeing Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Motorepellent
Agency: BBDO / Bangkok
Client: Duang Prateep Foundation Category: CSR - Physical / Digital / Physical / Digital
SOS Network
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Maxis Berhad Category: CSR - Physical / Digital / Physical / Digital
iZombie's Guide to Surviving Among the Living
Agency: BBDO / Toronto
Client: Shomi Category: Craft - Writing / Writing
Read Better Stories - Gym
Agency: FCB New Zealand / Auckland
Client: Paper Plus Group Category: Craft - Writing / Writing
Raid® "Roach Restaurants"
Agency: Energy BBDO / Chicago
Client: S.C. Johnson Category: Consumer - Collateral Design / Promotional Items - Single or Series
Define the Difference
Agency: Ogilvy Group Thailand / Bangkok
Client: Noble Development Public Category: Consumer - Collateral Design / Promotional Items - Single or Series
Marilyn
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers Category: Consumer - Television / 30 Second - Single
Spy
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Television / 30 Second - Single
How New York Eats
Agency: BBH NY / New York
Client: Seamless Category: Consumer - Collateral / Promotional Items - Single or Campaign
The Alchemist Ad
Agency: LDC / São Paulo
Client: Paulo Coelho Category: Consumer - Collateral / Promotional Items - Single or Campaign
Budweiser Redesign
Agency: Jones Knowles Ritchie / New York City
Client: Budweiser Category: Consumer - Brand Identity / Rebranding
A2C
Agency: lg2boutique / Montréal + lg2fabrique / Montréal
Client: A2C Category: Consumer - Brand Identity / Rebranding
The Beehive Billboard
Agency: Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York
Client: General Mills Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Snackholidays
Agency: LES GAULOIS / PUTEAUX
Client: Transavia Category: Consumer - Ambient / Environmental / Ambient / Environmental
Innovation Class
Agency: Wieden+Kennedy / New York + M ss ng P eces / New York
Client: Delta Air Lines Category: Consumer - Ambient / Environmental / Ambient / Environmental
Music vs Gun Violence
Agency: Leo Burnett / Chicago
Client: Chicago Ideas Category: Consumer - Music / Creative Use of Music Supporting a Brand
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Craft - Brand Voice / Brand Voice
The Last Wish
Agency: Cheil Worldwide / Seoul
Client: Samsung Category: CSR - Data Visualization / Data Visualization
Our Family Knows Glasses
Agency: Design Army / Washington, DC
Client: Georgetown Optician Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Dream On
Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Mums and Maids
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client: TWC2 Category: Consumer - Online / Short Form Videos
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online / Short Form Videos
The Man on the Moon
Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + The Mill / London
Client: John Lewis Category: Craft - Music / Sound / Music / Sound
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Paper Ripple
Agency: MARU / TOKYO
Client: MARU Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
The Letter
Agency: HEIMAT / Berlin
Client: OTTO Category: Craft - Animation - Single or Series / Animation - Single or Series
Because Recollection
Agency: 84. / Paris
Client: Because Music Category: Consumer - Web / User Experience
Más que un Auto
Agency: Conill / Miami / Los Angeles
Client: Toyota Category: Consumer - Print / Flat Mailing
The Prodigies of Mother's Pride
Agency: Out of the Box / New Delhi, India
Client: Mother's Pride Category: Consumer - Print / Flat Mailing
Samsung Memory Recaller
Agency: BBDO / Bangkok
Client: Thai Samsung Electronics Category: CSR - Applications & Sites / Applications & Sites
The Art Heist for Good
Agency: Deutsch / New York
Client: WATERisLIFE Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Mums and Maids
Agency: Ogilvy & Mather / Singapore
Client: TWC2 Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)